We're very excited to announce that tonight launches our collaboration with Parachute Restaurant, a belgian table beer, Pareidolia.

Pareidolia is the psychological phenomenon of seeing ordered patterns in chaos (faces in clouds, messages in records played backwards).

The beer pours a light straw with a thick, rich head. It comes on bready before turning to a light touch of citrus and a finsihing acidity to cleanse your palette for the next bite of Parachute's fantastic food. At 4.4% ABV you can enjoy Pareidolia for days at a time.

The poster to celebrate our release was created by Jason Pritchett & Mark Ludemann. Stay tuned as we will be releasing a limited edition 8-color signed silk-screen of this image very soon.

It's been a joy and an honor to work with Parachute's Beverage Director Matty Colston developing the perfect beer to accentuate Parachute's award winning cuisine.