IBW's Kreeper IPA is Baaaaaaack!!

So... how've you all been spending this past week in our collective LARPing of "The Shining"?

Have you mastered the maze yet? Have you outwitted your personal Minotaur? Or have you simply surrendered to the demonic charm of good ol' Lloyd and his surprisingly well-stocked bar?

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Myself, I've propped up a couple pillows at a particularly cozy part of my own mind's maze and have been burning down the midnight's hours watching Adam Curtis' phenomenal documentary "Can't Get You Out of My Head". You think the inner contours of your troubled brain are dizzying? Spend 6 hours staring into the collective horror of the human mind as the methodology is revealed on just how we as a species shored up on the strange lands of this particularly revelatory moment in the medium of History.

You best talk to Lloyd about a beverage before your start your journey. As, rest assured... It... Gets... Hairy in there, friends.

Far be it from me to speak for Lloyd - or any of the spirits at the Overlook Hotel for that matter - but, my guess is, should he be suggesting a drink for you, our dear friend in red would most certainly recommend IBW's KREEPER IPA as the beverage of choice in these icy winter months.

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Just as the can description reads: "Kreeper wants to talk to you about your immortal self. Kreeper really wants to show you his pet reptile. Kreeper knows how you really feel. A delicious relic of those days past when a man's worth was based on the clarity of his iPA, Kreeper want to be your best, best friend."

Oh, and there's Nelson Sauvin in there.

KREEPER - in spite of the weather and physics - is hitting city accounts today. It's going to the West Burbs tomorrow, North on Friday and out to the South burbs on Tuesday. Florida picked up their shipment yesterday and Colorado & Ohio go out at the start of next week.

But, hey, if you're one of those sickos that doesn't want your beer to taste like beer, and instead likes to shovel booze into your face while it's dressed up as your favorite Power Ranger, after dinner snack or, in this case, tropical drink, then IF YOU'RE NOT INTO YOGA is just right for you. Full of pineapple, coconut and a HOLY SHIT amount of alcohol at 13% ABV, IF YOU'RE NOT INTO YOGA might be the perfect modality for medicating your winter blues.

It has, indeed, altered my defeated perspective more than once over the past couple of weeks and quite well. I've said it before, I'll say it again: I am not only the Hair Club for men, but I'm also their members.

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Oh hey... we are licensed by the State of Illinois to produce beer in our new space!! We're going to be brewing up our first batch at the new place around the first week of March. We're very excited and hope you are, too!!!

In the meantime, if you need to dress yourself or your pet lizard in the hottest streetware available, go check out our little web store front and buy some stuff.

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At this point I'm not offering any platitudes to folks on when life will stop dropping anchor in the Upside Down. Sorry, I think this is just how we are now, so... get used to it!!

With that in mind, be kind to one another and, please, for the love of all that is unholy, try and stay a little swervy.

XOXOXOXOXO!

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See Your Shadow with Illuminated Brew Works

I was reading all the fake news this morning about that creep, varmint, Punxsutawney Phil seeing his shadow yesterday. My god, Virginia, who hasn't seen their shadow these past few months? On most days, my shadow is the only human I talk to anymore.

To maintain a shadow, we must also remain in light and 9 out of 10 evolutionary biologists agree that the best kind of light your bitcoin can buy is Illuminated Brew Works. See what I did there?

In an effort to fully articulate all the Yin parts of your consciousness', we here at the NEW AND IMPROVED Illuminated Brew Works have duly released, for the first time in 16oz cans, the fan favorite IF YOU'RE NOT INTO YOGA!

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This 13% beauty is loaded up with pineapple puree and 6lbs of shaved coconut per barrel. I know, I know, the can says 3lbs of coconut per barrel, but, here at this poorly organized UFO Love Cult we call IBW, our proof-reading skills kind of suck and you just have to roll with us sometimes. Hey, we should totally roll sometime! Call me!

IF YOU'RE NOT INTO YOGA went out to city accounts yesterday, hits the West burbs today, North tomorrow and South burbs on Friday. Go get it, my little shadow children of the light! Indulge! Ingest! And enjoy with people you Trust!!!

There's also still some of our collaboration with Collective Arts, YES H&ND, out in the world. Another 13%er, this one is a peach pecan pie ale and is, dare I say, the greatest beer ever made in all of the crummy history of humankind.

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We had our inspection with the state of Illinois for our NEW MIND CONTROL SUPER STORE opening in Norwood Park. We're hoping to be brewing out of there before the end of the month and we hope to be able to knock glasses with you in our fancy pants Tap Room by April... or whenever this god damned pandemic finally GTFO.

In the meantime, if you need to dress yourself or your pet lizard in the hottest streetware available, go check out our little web store front and buy some stuff.

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Ok everybody. Hang tight!! Do what you have to do to get by, just do your best not to screw with anybody in the process. K? K.

XOXOXOXOXO!